Lithium battery enterprise strategy macro environment analysis

Source: 2020 - 04 - 04 'hits: first lithium battery enterprise strategic macro environment analysis with the rapid development of science and technology and the integration of the global economy, lithium battery enterprise's competitive environment is complex and changeable. Understand the enterprise macro environment has important significance. PEST analysis refers to the macroeconomic factors that affect enterprise management strategy is analyzed. The macro environment analysis generally includes political environment, economic environment, social environment and technical environment analysis ( Hereinafter referred to as a PEST analysis) 。 This paper will use PEST analysis method to analyze the macro environment of lithium batteries private enterprises. A political and legal, political legal environment factors have important effects on the development of enterprises. A comprehensive understanding of enterprise development related policies and regulations, policy can reduce the risk and help enterprises to seize development opportunities. Since China's reform and opening up, with the rapid development of economy, environmental pollution and resources shortage caused more and more attention. Energy conservation and environmental protection has become a basic national policy of our country. To that end, countries develop and implement a series of laws, regulations and policies, support green enterprises, promote the use of renewable resources, limit is easy to cause pollution of the environment enterprise. Second, the economic environment and economic environment refers to the enterprises faced in the process of operation of a variety of factors such as economic conditions, economic characteristics, economic relations. The spread of the economic crisis of 2008 was a huge impact on the global economy. In 2010, the national economy began to recovery, although recovery imbalance is obvious, but the macroeconomic situation is good. In recent years, China's gross national product ( GDP) According to the following order: 2011 to 484. 123. 500 million yuan; In 2012 to 534. 12. 3 billion yuan; In 2013 to 588018. 800 million yuan. At the same time, people's living standards continue to improve, the income of urban and rural residents is growing rapidly. In 2012 and 2013, urban per capita disposable income of 24564 respectively. Seven yuan and 26955. 1 yuan. China's sustained and healthy development of economy, urban and rural residents income level and improve the level of consumption, ready for expanding domestic demand, to develop the domestic market has laid a good foundation. Social and cultural environment for social and cultural environment refers to a country and region of the national characteristics and cultural traditions, values, religious beliefs, education level, social structure, customs and habits, and so on and so forth. With the development of the society, people's standard of living is higher and higher. On the other hand, the development of the environmental pollution is more and more serious, which makes people pay more and more attention to environmental protection and food security. In 2015, by the media workers chai jing filming a documentary 'dome under environment caused the great concern of the public. As of March 1, 12, total Internet traffic quickly more than 1. 1. 7 billion. Public attaches great importance to environmental protection will actively promote the adjustment of national policy, as a green and environmental protection enterprises is undoubtedly the lithium-ion batteries can meet the demands of the development of The Times, and low carbon and environmental protection of the social environment will bring opportunities to the development of lithium battery companies. 4. Technology environment environment refers to the technology level of a country and region, the technical policy, new product development ability and the technical development trend. Lithium ion battery industry has developed for more than 20 years, technology has been relatively mature. But overall, the lithium ion battery industry is still a sunrise industry, the future development potential is tremendous, technological progress quickly. Improve the energy density and the safety performance of lithium-ion batteries is the lithium ion battery technology abroad the main innovation point, is also a bottleneck problem facing the lithium ion battery industry. In recent years, there have been several electric car fire accident. Lithium ion battery energy density and safety improvement will have a huge impact for the industry's future.