Is the lifetime warranty of the power battery a gimmick or a high-end service?

Since this year, successive battery spontaneous combustion accidents of new energy cars have shocked potential customers' determination and desire to buy. According to incomplete statistics, there have been nearly 50 cases of spontaneous combustion or explosion of new energy cars caused by batteries in China. In this context, in order to boost sales of new cars and eliminate customers’ concerns, some car companies have proposed a “lifetime warranty” clause for power batteries. For example, the Weimar sedan announced that starting from July 1st, it will implement a lifetime free warranty policy for the entire vehicle battery. Prior to this, when the Lynk u0026 Co 01 PHEV was launched in July 2018, it also provided maintenance services with a lifetime battery warranty. Weilai ES8 also proposed a lifetime warranty when it went on the market, not limited to the battery. So, is the 'lifetime warranty' a 'high-quality service' for customers, or is it just a 'marketing gimmick' that stays on paper? Is'high-quality service' still a'marketing gimmick'? Looking closely at the terms of the lifetime warranty, most of the lifetime warranty is for private cars, and as far as the cycle and frequency of the car is concerned, as long as the warranty can be 8 years or 150,000 kilometers is basically equivalent to'lifetime', so the concept of battery lifetime warranty may have meaning Not big. As the new energy market is in a rapid development stage, the model iteration rate is relatively fast, basically in 1-2 years, which also causes many new cars purchased by car owners to expire and depreciate quickly, and most of them will choose to change cars in 3 to 5 years. In addition, each manufacturer has its own definition of the battery lifetime warranty policy, which is similar to each other, and there will be restrictions on proper planning. This means that there is a certain threshold for new energy vehicles to meet the conditions of lifetime warranty. For example, it is necessary for vehicles to be maintained and repaired in 4S stores for life; replacement of large-sized vehicles in accidents will no longer enjoy lifetime warranty; only households are restricted, not even official duties, and so on. In other words, unless your battery produces'abnormal attenuation', perhaps there is something unexpected, you can seek replacement from the manufacturer. In addition, Kungfu cars must have a clear point of view, that is, there is a relative difference between the 'lifetime warranty' and the 'lifetime free replacement battery'. The normal attenuation of the power battery is not in the warranty plan. Therefore, even within the warranty period, how to define 'abnormal attenuation' is still a tricky area. However, there is no unified standard for the definition of power battery faults. Now the battery fault cases and design schemes are not the same, and the reasons for the problems are different, and most manufacturers will not issue a complete analysis report. Everything has two sides. From the current stage, the introduction of battery life-time warranty service has both positive and opposite effects. It seems difficult to implement specific methods. Therefore, the pre-conditions of the battery life-time warranty are too many and strict, and the maintenance testing standards of various maintenance companies are not the same. It is difficult to protect the rights, and it is difficult for customers to benefit from it. On the positive side, whether it is a leading company or a new force in vehicle manufacturing, the provision of lifetime warranty services will invisibly give other new energy companies in the industry more'invisible pressure' and further establish new standards for maintenance and repair of new energy vehicles. On the negative side, the true meaning of the power battery lifetime warranty cannot be achieved at all, because the cost is high. But on the back, the back of the battery lifetime warranty service is the problem of the battery's price is difficult to drop. It is undeniable that everything has two sides. In the case that the entire industry of new energy vehicles is not sophisticated, the battery life-time warranty service seems to be quite 'chicken ribs'. Perhaps, with the reduction in the cost of power batteries, the concerns of customers will naturally 'defeat and self-defeating'. According to forecasts by consulting agencies in the car industry, with the expansion of corporate production capacity planning and the advancement of battery technology, the battery system will maintain an annual decline of about 10% to 20% by 2020, and after 2020, the decline will be about 5% to 10%. . Take the ternary lithium battery as an example at the current stage. The current production price has been reduced by 30% in 2017, about 1.45 yuan/wh. This price is calculated at about 58,000 yuan for a 40kwh battery. The country has also clearly stated that the battery production price needs to be reduced to 1 yuan/wh in 2020. If it is realized, the price of 40kwh batteries in the future will be around 40,000, and the country will also be able to enjoy the country’s battery recycling subsidy, which is expected to be around 20,000. Written at the final stage, the lifetime warranty service of the power battery is strictly impossible to achieve. Perhaps, the new energy industry should focus more on how to make power batteries'reducing costs and increasing efficiency'. Next, new energy passenger vehicles will accept adjustments under the actual environment of declining subsidies and move towards a thorough marketization. In this process of change, especially the decline of the battery itself, whether it is the “proportion of preemption” for car companies or boosting the determination of customers, it is a very important factor. Disclaimer: Some pictures and content of articles published on this site are from the Internet. If there is any infringement, please contact to delete. Previous article: What are the specific differences between fuel cells and lithium batteries?